About

In 2007, Julie made the decision to focus her design and art direction talents on work that felt meaningful, thoughtful, and lasting. She said goodbye to the corporate world and hello to J Sherman Studio—and hasn’t looked back since.

As founder and creative director, Julie leads the Studio with a highly collaborative and deeply hands-on approach. She’s both actively involved in our client projects and also in training, nurturing, and building a distinctly unique Studio approach and methodology that can endure (and allow her to go on vacation from time to time!).

She partners closely with clients to shape brands, align complex ideas, refine communication strategies, and guide projects from high-level vision through execution. She loves all projects where we get to make meaningful ideas become reality: visual identity systems, fundraising and stakeholder communications, campaigns, reports, presentations, websites, and brand evolution work for organizations navigating growth, change, and complexity.

Julie is especially interested in the structure beneath the design itself: how organizations communicate, how people make meaning, and how thoughtful visual systems can create clarity, trust, and cohesion. Her approach blends strategic thinking, communication, fine art sensibility, curiosity, and a genuine enthusiasm for helping clients untangle complexity.

She is proud to lead a women-owned and women-led business built around collaboration, continuous learning, and thoughtful process. She believes strong systems and clear communication create better partnerships, stronger creative work, and healthier organizations overall.

Julie holds a BFA in fine art from Cornell and an MS in communications from Simmons. As a Newton, MA small business owner and Massachusetts native, she remains deeply connected to her community and has a deep love of all things Boston.

She is fiercely committed to continuous learning and actively participates in entrepreneurial and leadership communities centered around growth, collaboration, and thoughtful business building.

Collaborate like nobody’s business and then cut through the noise. That’s Natalia. At her core, she loves understanding how people, systems, and ideas fit together—and helping transform complexity into clear, actionable direction.

Natalia is a natural problem solver and self-described “solution-maker” who untangles complex business, operational, and communication challenges and breaks them into manageable pieces. She brings a rare combination of strategic thinking, empathy, curiosity, and follow through to every client engagement.

At the Studio, Natalia helps guide projects from big picture strategy through implementation, creating alignment across teams, priorities, communication systems, and stakeholder needs. Her science brain/art brain approach allows her to move fluidly between analytical thinking and creative collaboration while helping clients feel supported, understood, and confident throughout the process.

Natalia is especially energized by work that helps organizations grow thoughtfully, communicate more clearly, and build stronger systems for the future. She believes strong relationships, active listening, and collaborative problem solving are at the center of every successful partnership.

Natalia holds a BS in textile engineering from the University of Massachusetts. Over the course of her career, she has developed, implemented, and refined client solutions spanning everything from ballistic armor to footwear to web design.

As a native Newtonian, Jenny is literally our own Jenny from the block! Jenny has been a member of the J Sherman Studio team for more than 10 years. In the past decade she has contributed talent as both a lead designer and an art director for the studio. As a practitioner of orderliness and zen, Jenny brings continuity and calmness to the Studio’s work flow.

Jenny doesn’t shy away from textures, patterns, and colors in her work, often pulling inspiration from a simple brush stroke, a vintage poster, or a recent sunset. And with a knack for creating structure from chaos, you’ll find Jenny slinging every last pixel into place.

Jenny discovered her love for graphic design as a college intern at Philographica Inc. She later went on to design invitations for Paper Source before teaming up with Julie in 2009. She has a BA in Illustration from Massachusetts College of Art and Design.

Marta brings a sharp eye, thoughtful perspective, and deep curiosity to every project she touches. As a designer at J Sherman Studio, she works across visual identity systems, campaigns, reports, presentations, websites, and communication materials—helping transform complex ideas into work that is cohesive, engaging, and approachable.

Her approach combines strong visual instincts with careful attention to detail and a genuine interest in how people experience communication. Marta is especially skilled at balancing clarity and creativity, creating work that feels both highly considered and deeply human.

Marta brings nuance, adaptability, and sensitivity to projects spanning different audiences and contexts. She thrives in the Studio’s collaborative environment, where strategy, messaging, and design continuously inform one another throughout the creative process.

Marta believes the best design work comes from curiosity, collaboration, and a willingness to keep learning and refining over time.

Every design sends a message. And Julie’s speak volumes. She brings a humanity and fresh eye to all her design solutions and perfectly captures the story your brand needs to tell. From print to digital to experiential, she can flex her talent across any medium.

Julie’s obsessed with details. In a good way. She leaves no font left unturned and works until every pixel is perfect. Her methodically organized design files are also a nice bonus. She takes great joy in her work and if you’ve never seen her sketch, you’re in for a treat.

Julie learned all these wonderful talents while earning her BA in psychology from UMass Amherst and a Graphic Design Certificate from New England School of Art and Design.

Kate designs with heart. A passionate environmental and social justice advocate with an extensive nonprofit marketing background, Kate brings a powerful combination of empathy and strategy to every project.

An artist to her very core, Kate has a knack for creating designs that truly come alive—from pencil sketches to pixels. Her bold use of color and eye for structure create more than just stunning layouts. Kate’s designs evoke emotion and move audiences to action.

Her creativity is matched only by her meticulous attention to detail. She’ll stop at nothing to ensure every font, color, and shape is placed with intention. Her work emphasizes clarity and accessibility, always. Plus, she constantly draws on her own experience running a small printmaking business to bring inventive and pragmatic solutions to the table.

Kate’s passion for communicating and designing for important causes was ignited while earning a BA in Environmental Studies and a Certificate in Business Essentials at the University of North Carolina at Chapel Hill.