Camp Ramah in the Poconos

Refreshing the legacy

Summer camp memories last forever. Camp Ramah in the Poconos hired J Sherman Studio to reignite these joyful memories with designs that inspire former campers to pay it forward as donors. The trick is keeping donor appeals fresh and emotionally vibrant: One year, we brought a “camp values” motif to life with real badges for donors and campers. Another year, tear-away postcards became instant mementos. These out-of-the-box designs have become a topic of anticipation across the Ramah community.

Our creativity pays off: Camp Ramah saw a leap of $100,000+ in end-of-year gifts the first time we collaborated, with steady increases since. Last year, Ramah won a national award from JCamp 180 for exceptional growth in planning giving. When asked to share her fundraising secret, former Development Director Missy Stein points to the unique, nostalgia-evoking materials J Sherman Studio helped produce. The enthusiasm is mutual—we can’t wait to brainstorm the next big idea!


Branding Identity
Logo Design
Annual Reports
Annual Appeals
Badges & Pins

Great design keeps on giving

“Our work with J Sherman Studio has put us on another level where I have other camps saying, ‘That piece was amazing! Who did this work for you? Can I use them too?’ People have been blown away year after year.”
Missy Stein, Former Development Director, Camp Ramah in the Poconos
“There’s no question that both the donors and the money that’s come in have been impacted by the work that we’ve done with J Sherman Studio.”
Missy Stein, Former Development Director, Camp Ramah in the Poconos


At its overnight and day camps in Pennsylvania, Camp Ramah in the Poconos fosters lifelong Jewish connections, one happy camper at a time.

Choose common sense over Comic Sans.

Great design makes a difference. Let us show you how.