We eat with our eyes. That’s what Erica Frenay has learned. When her family-run farm expanded, she needed help with visibility. Tastewise, Shelterbelt Farm’s quality products spoke for themselves, but how could she get new customers to try them?
Enter J Sherman Studio. We began by helping Erica articulate what sets Shelterbelt Farm apart. A labor of love, Erica and her husband grew their “farm-lab” to test big ideas about green living and regenerative agriculture while feeding their local community. They needed a look that would be both cutting-edge and organic, vibrant and deeply honest. A fun challenge! For Shelterbelt’s logo and product labels, we’ve applied our own best ingredients, combining modern typography and unexpected colors with rustic textures and hand-drawn illustration. Animal silhouettes speak (without fuss) to the all-natural ingredients inside.
Erica’s upfront design investment has paid off manifold as she brings her products to new markets. Customers often tell her that the inviting labels are what initially got their attention. And, of course, after one bite, they remain hooked.
ABOUT SHELTERBELT FARM
Located in the scenic rolling hills of Caroline, NY, Shelterbelt Farm is a family-run business that produces delicious, healthful foods with methods that enrich the environment and community.