It was time to level up. Like many youth-serving nonprofits, GripTape started out with a big mission and not a lot of resources for design. By year four, they’d crossed the DIY threshold and knew they’d need to invest in their outward brand if they wanted their groundbreaking work to be taken seriously.
After a successful test-run, we sat with GripTape’s leadership to more deeply understand their vision and values. Together, we crafted a full-year, multi-channel communications plan that would engage youth, excite national peers, and result in much bigger grants. Mission accomplished. In just one year, GripTape leapt into a new tier of legitimacy. Today, youth are telling a consistent story across channels, education leaders look to GripTape for exciting research, and funders have significantly increased support.
It’s just the beginning. The messages and tools we developed in this first big engagement will show returns for years to come. We can’t wait to see what’s next.
Communication tools for youth