It was time to level up. Like many youth-serving nonprofits, GripTape started out with a big mission and not a lot of resources for design. By year four, they’d crossed the DIY threshold and knew they’d need to invest in their outward brand if they wanted their groundbreaking work to be taken seriously.
After a successful test-run, we sat with GripTape’s leadership to more deeply understand their vision and values. Together, we crafted a full-year, multi-channel communications plan that would engage youth, excite national peers, and result in much bigger grants. Mission accomplished. In just one year, GripTape leapt into a new tier of legitimacy. Today, youth are telling a consistent story across channels, education leaders look to GripTape for exciting research, and funders have significantly increased support.
It’s just the beginning. The messages and tools we developed in this first big engagement will show returns for years to come. We can’t wait to see what’s next.
Brand guidelines
Program framework
PowerPoint
Research reports
Edgy graphics
Communication tools for youth
ABOUT GRIPTAPE
GripTape is a national nonprofit that gives youth the power and funding to learn on their own terms.
https://griptape.org
Great design makes a difference. Let us show you how.
