What an honor to work on brand materials for an organization that has been around for half a century! In strengthening Samaritans’ brand, the Studio’s goal was to create a respectful, trustworthy tone that deeply resonates with their audience while radiating hope, positivity, and connection. With both empathy and professionalism, we helped Samaritans showcase the reliability, unity, and strength of providing lifesaving support for 50 years and counting.
Some clients come to us for the long haul, while others seek a short-term level up and alignment. In our year together of raising the bar, we did just that, carefully crafting a cohesive package of strategy and deliverables that ensures success long after we’ve put our pencils down.
We designed distinctive sub-brands and visual identities for three significant events: the 5k Run/Walk for Suicide Prevention, the Annual Memorial, and the 50th Anniversary. Each event harmonizes with Samaritans’ overall brand while celebrating the unique character of each occasion. Our Studio also led the strategic development and design of their Annual Report and Comprehensive Brand Guidelines. Throughout, the Studio ensured that Samaritans’ message of the power of connection led the way.
Brand Identity & Art Direction
Logo Family
Comprehensive Brand Guidelines
Social Media Series
Digital Templates
Event Branding
Public Transit Signage
Annual Reports
ABOUT SAMARITANS, INC.
Samaritans is dedicated to providing compassionate, non-judgmental support to those in crisis, preventing suicide through active listening, empathy, and fostering hope within communities.
Great design makes a difference. Let us show you how.
