Health Imperatives

Empowering lives, transforming futures

A beacon of hope and unwavering advocates for the well-being of its communities, Health Imperatives came to the Studio to amplify and elevate its brand identity. Our primary goals were to reflect Health Imperatives’ bold work today, position it for where it is going tomorrow, and connect in consistent and meaningful ways across all materials. The Studio reimagined the Health Imperatives logo, infusing it with vibrant colors, a refined typeface, and new shapes. Additionally, a comprehensive brand guide offered opportunities to introduce fresh and versatile elements—such as bespoke icons and captivating patterns—to craft a cohesive and engaging experience.

This expanded visual vocabulary creates endless on-brand possibilities!

Initial materials include a trio of “Case for Support” handouts, a branded folder, an engaging appeal, and an annual report. All of these projects create a vibrant and mighty family of communications, reinforcing Health Imperatives’ steadfast dedication to delivering inclusive and innovative healthcare services.


Brand Identity & Art Direction
Logo Family
Comprehensive Brand Guidelines
Annual Report
Case Studies
Appeal brochure

Brave, bold, and clear—a new look for community-focused care.

“We shared our new materials and everyone was blown away! 
A couple of people told us they made them cry.”
Julia K., Health Imperatives
“J Sherman Studio is top notch. They transformed our visual identity into something that our organization feels excited about and now it really matches 
our credibility. I truly appreciate their work.”
Julia K., Health Imperatives


Health Imperatives fosters accessible, inclusive, and innovative healthcare solutions for all while prioritizing community well-being and advocating for equitable access to comprehensive health services and education.

Choose common sense over Comic Sans.

Great design makes a difference. Let us show you how.